1ShoppingCart: eCommerce Shopping Cart Review
1ShoppingCart is one of many ecommerce solutions currently on the market. What differentiates it from most of the others is its focus on integration with email marketing, offering a specific, tailored approach that should appeal to vendors who themselves have established (or hope to establish) an email marketing program.
The Basics
In addition to its email marketing integration features, 1ShoppingCart also provides a simplified shopping cart back end which allows businesses to convert an existing website into an ecommerce site, or to create one from scratch. 1ShoppingCart offers various plans including an “email marketing only” plan, a shopping cart-only plan, a combination cart and email marketing plan, and its deluxe “Professional” service, which offers some additional features on top of the email marketing and shopping cart functions for $99 US per month.
1ShoppingCart isn’t really comparable to all-in-one ecommerce solutions like Volusion, BigCommerce, or Shopify. Instead of offering its own analytics features or design templates, 1ShoppingCart is a more streamlined package which is appropriate for users who intend to address their store design needs elsewhere. Is 1ShoppingCart good enough at what it does to warrant consideration?
Features
In terms of email marketing, 1ShoppingCart allows you to do just about everything you’d expect and then some, including various autoresponder features like product-specific autoresponders. Helpfully, it also has a number of anti-spam features built in, meaning that 1ShoppingCart will help to ensure that your emails don’t trigger spam filters, and therefore have the best possible chance of being read by the recipients.
The shopping cart aspect of 1ShoppingCart is relatively simple, yet powerful enough that it should appeal to just about any type of business. It allows you to add a simple “Buy Now”-type button to your website for any of your products, which then takes the customer to a customizable checkout page with features like coupon code management, various tax and shipping integration, different currencies, and more. You’ll also have the option to add strategic upsells.
Ease of Use
The problem with the relative open-endedness of 1ShoppingCart is that, while it can be integrated into virtually any type or style of website, it does require some HTML programming no matter how you’d like to use it. Therefore, for users who are looking for software to help them with every aspect of ecommerce site management including design and programming, 1ShoppingCart may not be as useful as some of its more fully featured competitors.
Conclusion
1ShoppingCart has a unique feature set among ecommerce solutions and may prove to be the perfect package for users who are looking to develop an email and web-based marketing strategy. Others may prefer the more comprehensive feature set offered by BigCommerce or Volusion, or, alternatively, the bare-bones simplicity of the FoxyCart shopping cart service.